LED灯时代：传统白炽灯退市后，市场格局发生巨变

随着国家淘汰白炽灯的政策实施，LED灯逐渐成为家居和工程建设中的主流。北京晨报记者走访了十里河灯饰城及一些灯具企业，了解到在这个转型期，LED lamps' advantages are becoming more apparent.

"LED技术已经很成熟，它在质量、节能、环保方面都有优势，而且使用寿命长，价格也比较亲民。现在不管是家用还是商用，都基本上都是用的LED lamps," said Song Xin, General Manager of Wanlun Huiyang Lighting Co., Ltd.

According to Liu Wanjun, General Manager of Tianyi River Decorative City, "The application of LED technology is becoming widespread. The price is getting closer to ordinary consumers, and the acceptance rate is high. Currently, LED lamps have occupied the mainstream position in home markets and account for 80% in engineering projects."

"We have modern minimalist and flower lamp styles that cater to consumers' diverse needs," said Zhou Qiong from Beijing Gaoli International Lighting Port Rayce Lighting Sales Department.

As the traditional lighting industry transitions towards technological research and development, many enterprises are turning their attention to listing on stock exchanges. In August this year, Opple Lighting went public on the Shanghai Stock Exchange (SSE), which attracted much attention from the industry.

"Funding is just one reason; another important aspect is increasing consumer awareness," said Song Xin. "Lamp manufacturers have a high level of consumer recognition; however, familiar brands are scarce in the market. Listing helps raise consumer awareness."

Listing also promotes standardized operations within industries and can lead to changes in market structures.

"The LED product technology has matured; however, there's intense competition due to homogenization," said Zhou Qiong from Beijing Gaoli International Lighting Port Rayce Lighting Sales Department. "Well-known brands rely on certain reputation advantages while continuously innovating products and services to maintain their market share."

On the other hand, non-mainstream brands face greater survival pressures amid rising raw material costs and intensified competitive pressure both internally and externally.

"Enterprise closures will be influenced by current market conditions but mostly stem from internal management issues," stated Liu Wanjun. "Enterprises must focus on improving product quality and service levels."

Song Xin added that although domestic lamp businesses saw over 1,000 closures each year due to unfavorable overall environment factors such as profit compression, homogeneous competition with LEDs entering into electric commerce impact factors etc., new companies still entered into business every year too.

While e-commerce has caused an impact upon sales during this past 'National Day', it was not without its limitations since consumers increasingly value brand recognition even when shopping online.

In conclusion: As China continues along its path towards energy efficiency improvements through various initiatives like promoting use of solar power or green building practices amongst others we see a shift away from traditional methods towards more sustainable options - especially when it comes down right at home where people spend most time – living room!